January 04, 2008

(George Lois / Esquire)

Cover Story

Click here to view a slideshowHailed as "the Superman of Madison Avenue," George Lois helped drive the creative revolution that swept advertising in the 1960s. His provocative ads and magazine covers featured celebrities like Sonny Liston dressed as Santa Claus and Andy Warhol drowning in a can of tomato soup. He created campaigns for Xerox, Tommy Hilfiger and USA Today, and conceived the famous "I want my MTV" spots that helped launch the cable network. He is the author of several books, most recently Iconic America: A Roller-Coaster Ride through the Eye-Popping Panorama of American Pop Culture.

Still Life Sells

Home furnishings catalogs have evolved over the past couple of decades into glossy, sumptuous celebrations of domestic life (minus the mess). They're a far cry from the fuzzy line drawings of a Sears catalog at the turn of the last century. But Judith Kampfner says that some of the eye popping splendor in current catalogs begins much longer ago than that: with the 17th century paintings of Dutch Still Life masters.

James Rosenquist

Click here to view a slideshowThe Pop artist James Rosenquist captures the hyperbright, supersaturated colors of commercial culture in his paintings. No surprise, then, that he started his career as a billboard painter. Kurt and Rosenquist tour a retrospective of his work at the Guggenheim Museum in New York -- the paintings date back to the 1960's and contain a surreal montage of lipsticks and bleaches and dishes and fighter jets and car parts and cola labels. Produced by David Krasnow.

Jingle All the Way

Advertising jingles used to be all over radio and television, but they seem to have gone into hiding lately. Richard Paul has created a celebration -- and an explanation -- of the nearly-lost art of writing a song to sell a product.


Dinah Shore sings "See the USA in Your Chevrolet," 1952:

If you can't see the video click here


Weigh in: What’s the best jingle of all time?

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